Playgama Launches Wrap to Turn HTML5 Games into Standalone Websites

Playgama has recently launched a new service called Wrap, which is designed to transform HTML5 games into fully playable standalone websites hosted on developers' own domains. This free service provides built-in payment systems, analytics, SEO, monetization, and user acquisition tools, allowing developers to establish a direct distribution channel outside of traditional app stores and gaming portals. Dmitry Kachmar, the founder of Playgama, emphasized that the gaming industry has shifted, with standalone domains becoming a significant segment. Developers can now take ownership of their traffic, branding, and monetization setup, which is crucial in an era where reliance on centralized platforms can limit their reach. The process of using Wrap is straightforward: developers need to integrate the open-source Playgama Bridge SDK, upload their game, and configure the site through Playgama's console. They only need to purchase the domain, which they will own outright. This service is particularly beneficial for games with established retention and organic demand, as it allows developers to capture players who actively search for their titles. The launch of Wrap represents a significant step towards empowering developers to regain control over their distribution channels and adapt to the evolving market landscape.