Industry Insights · July 25, 2026

Former PlayStation Boss Plans to Revive AA Games

Former PlayStation executive Shawn Layden aims to revive AA games to bridge the gap between indie and AAA titles.

Shawn Layden, the former head of PlayStation, recently discussed the unsustainable nature of game development in the current industry landscape, particularly due to rising costs and budgets. He emphasized that relying solely on blockbuster titles is a "death sentence" for the industry. In a recent interview, Layden expressed his intention to revive AA games, which he believes can fill the gap between indie and AAA games. He pointed out that the current funding model almost mandates that games must be sequels or based on established franchises to secure financial backing. This trend has led to a decline in the quirky and innovative titles that characterized earlier gaming generations, particularly during the PS1 and PS2 eras. Layden aims to create a publishing entity focused on AA games, allowing developers the freedom to experiment and take risks without the pressure of massive budgets. He also highlighted a shift in the target audience, noting that many gamers are now time-poor, which suggests a need for games that can be completed more easily. This potential shift in focus could open up new opportunities for the gaming industry, particularly if developers are allowed to create without the constraints of high financial expectations.

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